How to Highlight and Showcase Your Company Values to Potential Employees

How to Highlight and Showcase Your Company Values to Potential Employees

If it’s time to hire some new employees, it’s also time to consider how your company culture can be communicated to the world outside your walls. 

A company’s culture — what it values, how it treats employees, what it stands for outside of the products you make or the services you provide — can be a big selling point for a potential candidate, or it can be a turnoff that sends them looking elsewhere. 

Potential employees, especially younger ones, aren’t just looking for a place to work for a paycheck; they’re looking for a company that stands for and places a sense of importance on some of the same items they value in their own lives. 

If you want to make sure your company’s values aren’t just words on a file somewhere, or included on your website and forgotten, here’s how to make sure your values are communicated with the world. 


  • Talk up your values in the job description. Before even bringing someone in for an interview or making an initial connection via phone call or email, tell your potential new hires what your company is about. Avoid buzzwords that don’t mean much and instead offer some real insight into what your company stands for. Do you offer volunteer opportunities in the community? Does your company host fundraisers, food, toy or clothing drives to help local organizations or take on other initiatives to help out? Do you encourage your employees to have a good, healthy work-life balance? All of those things are part of your company culture and can be called out in the job posting. 
  • Create, and publish online, a “culture deck.” A culture deck is a visual representation of your company’s values in action. It can include images and statistics showing how your company lives by its values, showing off how many people volunteered in the past year, or different community outreach initiatives. It’s an easy-to-understand way to present what matters to your company other than bottom lines and financial standings; it’s a way to explain what items and concepts are held in high regard as important things. 
  • Make your culture part of your everyday life. The things your company values are important and should be shared. Your current team should know well what they are and should be able to provide examples when asked. If not, maybe it’s time to reintroduce them and, at the same time, make visual reminders to be posted around the office. When launching a new project, talk about how it fits into your company’s value structure and how your employees are supporting that effort. Use that same mindset when posting about your company on social media, talking up how these items are just part of the regular routine at your company because it’s the right thing to do. 
  • Talk about what your employees enjoy about their jobs. First, talk to your current employees and see what they like about working here. Make a list of the items mentioned. Use that information to highlight a few key components of the perks of working at your company in the job description. Be specific where possible — mention benefits (how much PTO is available?) and insurance options, any special events or workplace traditions your employees enjoy, etc. — to provide a more overarching concept of why your employees like working with you. 


You want potential employees to know that they would be a welcome addition to your workplace, that they’d fit right in and would be happy to work there. Show them your corporate culture is one that prioritizes its employees, supporting them as whole people and not just workers, and remind your current team of this at the same time. This could be a welcomed morale boost for everyone! 

If you’re looking for other ways to help bring in qualified candidates, call LeadingEdge Personnel. We have some outstanding candidates ready to find a great company to work for and they’re eager to get started. Contact LeadingEdge today and we’ll be happy to introduce you. 

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